Impulsive Behavior in The Phenomenon of Cancel Culture on Social Media: An Analysis of Social Media Posts in Regards to The Accusation of Satanism Towards Hindia

Abstract

The research aims to showcase the phenomenon of impulsive behavior in cancel culture that happened recently to a musician called Hindia. The object of the research was the phenomenon that recently happened, which is the accusation of satanism towards a musician named Hindia. The aim of the research was to find impulsive behavior in the various posts on social media of X and TikTok. A qualitative method with case studies approach was applied in this research. The research used the theory of behavior, which consists of impulsivity and inhibitory control. The research found that impulsive behavior was found in various tweets and comments, which resulted in the accusation of Hindia and the withdrawal of some of the musician’s fans. This phenomenon showcased flaws in social media, since people on social media will not even hesitate to think for a second about the situation, whether it was on X or Tiktok, and in this case, the majority of people mostly agreed with their impulsivity to treat Hindia as a satanist