Analisis Semiotika Pada Iklan Animasi Pocari Sweat
DOI:
https://doi.org/10.71251/s6ngfw68Keywords:
Animated Advertising, Symbolic Interaction, Meaning, Pocari Sweat, SaussureAbstract
Animated advertising is a promotional media that uses animation to introduce its products. One product that uses animation as its advertising medium is Pocari Sweat. In October 2020, Pocari Sweat issued an advertisement using its anime animation technique with the theme Pocari Sweat: Sweat For Dream. To be able to find out the meaning of verbal and non-verbal semiotic messages contained in the pocari sweat advertisement: sweat for dream. This research is a qualitative research using the Saussure model semiotic approach to analyze objects through the stages of signs, markers, and signs, while Herbert Blumer's symbolic interaction theory analyzes objects through verbal and non-verbal signs. The results of this study indicate that the message to be conveyed in this advertisement is an invitation to keep the spirit and do not give up easily in achieving dreams, which are packaged through verbal and non-verbal signs in this advertisement
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