Strategi Komunikasi Pembangunan Masyarakat untuk Meningkatkan Perilaku Hidup Bersih dan Sehat
DOI:
https://doi.org/10.71251/Keywords:
communication strategy, community development, clean and healthy living behavior, health educationAbstract
This study aims to analyze community development communication strategies to improve the practice of clean and healthy living behavior (PHBS) in Ciherang Village, Karangtengah District, Cianjur Regency. Clean and healthy living behavior is a crucial aspect of public health, yet its implementation often faces challenges due to lack of understanding and ingrained habits in the community. This research employs a qualitative method with a case study approach. Data were collected through in-depth interviews with community leaders, health workers, and residents involved in PHBS improvement programs. Additionally, direct observation was conducted to understand the extent to which the community participates in the existing programs. The findings indicate that communication strategies used involve educational approaches through health counseling, the use of local media such as pamphlets and posters, and the involvement of community leaders in delivering health messages. However, despite significant efforts, the main challenge in improving clean and healthy living behaviors is the low awareness of the importance of maintaining environmental cleanliness and regular health practices. Therefore, it is necessary to strengthen health messages through more effective and sustainable communication channels.
References
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101.
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). Sage Publications.
Bahtiar, D., Nugraha, M. S. A., & Marlina, N. (2022). ANALISIS PEMANFAATAN HUTAN SEBAGAI TEMPAT WISATA ALAM DAN DAMPAKNYA PADA TARGET SDGS DESA (STUDI PADA DESA WANGUNJAYA). AGROSCIENCE, 12(2), 118-134.
Bahtiar, D., & Rianti, G. (2021). Analisis Faktor-Faktor Pelatihan Tentang Kewirausahaan Kepada Pelaku Usaha Mikro Kecil Menengah di Pusat Layanan Usaha Terpadu Koperasi Usaha Mikro Kecil Menengah Kabupaten Cianjur. Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi, 2(1), 1-6.
Flick, U. (2018). An introduction to qualitative research (6th ed.). Sage Publications.
Patton, M. Q. (2015). Qualitative research & evaluation methods: Integrating theory and practice (4th ed.). Sage Publications.
Pratama, A. (2021). Analisis Faktor Penghambat Penerapan PHBS di Masyarakat. Jurnal Kesehatan Masyarakat, 17(3), 101-110.
Sari, M. D. (2020). Peran Komunikasi dalam Meningkatkan Kualitas Kehidupan Masyarakat Desa. Jurnal Komunikasi Pembangunan, 12(2), 56-64.
Setiawan, B. (2018). Penerapan Program PHBS di Desa: Kendala dan Solusi. Jurnal Kesehatan Desa, 13(1), 22-30.
Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.
Rogers, E. M., & Singhal, A. (2002). The role of communication in development: A global perspective. Development Communication, 16(4), 3-15.
Sari, M. D. (2020). Peran Komunikasi dalam Meningkatkan Kualitas Kehidupan Masyarakat Desa. Jurnal Komunikasi Pembangunan, 12(2), 56-64.
Tufte, T., & Mefalopulos, P. (2009). Participatory communication: A practical guide. World Bank.
Wilkins, K. G. (2015). Community communication: A handbook for development practitioners. Sage Publications.
Yusuf, I., & Rizal, R. (2019). Strategi Komunikasi dalam Penyuluhan Kesehatan di Desa Ciherang. Jurnal Pembangunan Masyarakat, 8(2), 45-53.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Denny Aditya Dwiwarman, Astri Dwi Andriani, Destiana Chusnul Chotimah, Aria Bagus Cahyana
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
