Peran Media Sosial sebagai Sarana Literasi Pendidikan di Kalangan Remaja: Analisis Pesan Edukatif dalam Akun TikTok Edukator
DOI:
https://doi.org/10.71251/Keywords:
social media, TikTok, education, digital literacy, youthAbstract
This research explores the role of social media, particularly TikTok, as an educational literacy platform among teenagers in Indonesia. The increasing popularity of TikTok has transformed it into a powerful medium not only for entertainment but also for conveying educational messages. The study aims to analyze the content strategies and types of educational messages communicated by TikTok educator accounts, as well as their reception by adolescent viewers. Using a qualitative method with a descriptive-interpretative approach, data were collected through content analysis of selected educator accounts and in-depth interviews with students at Universitas Putra Indonesia. The results show that TikTok educator accounts utilize a combination of visual storytelling, relatable language, and short-form video formats to effectively deliver educational content. These strategies significantly enhance message retention and engagement among teenage users. The findings suggest that TikTok can serve as an effective supplementary tool for promoting educational literacy, particularly in the digital-native youth demographic. Moreover, the study highlights the importance of critical media literacy and institutional support to maximize the positive impacts of social media on education.
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