Analisis Korelasi Antara Domain Rating (Dr) Dan Keyword Traffic Efficiency (Kte) Dalam Search Engine Optimization (Seo)
DOI:
https://doi.org/10.71251/Keywords:
Domain Rating (Dr), Keyword Traffic Efficiency (Kte), Search Engine Optimization (Seo)Abstract
Penelitian ini menganalisis hubungan antara Domain Rating (DR) dan Keyword Traffic Efficiency (KTE) pada website yang terdaftar di Ahrefs. KTE adalah metrik yang menghitung rasio antara trafik organik dari keyword spesifik dan jumlah keyword yang diakuisisi website. Menggunakan metode stratified sampling, penelitian ini mengambil sampel dari 246 website dari berbagai kategori industri termasuk e-commerce, berita, dan blog. Data dikumpulkan melalui Ahrefs yang menyediakan informasi DR, trafik organik, dan jumlah keyword. Analisis menggunakan uji normalitas, homogenitas, dan korelasi Spearman untuk menguji hubungan DR dan KTE. Hasil menunjukkan tidak ada korelasi signifikan antara DR dan KTE, dengan koefisien korelasi Spearman 0.083 dan p-value 0.196, mengindikasikan bahwa peningkatan DR tidak selalu diikuti peningkatan KTE. Penelitian menyimpulkan bahwa meskipun DR merupakan indikator penting dalam SEO, tidak ditemukan hubungan langsung yang signifikan dengan KTE. Rekomendasi untuk penelitian selanjutnya mencakup eksplorasi faktor lain yang dapat mempengaruhi KTE, seperti kualitas konten, optimasi on-page, dan faktor eksternal lainnya
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